:root {
  --ink: #1e2723;
  --green: #143f37;
  --green-soft: #24564c;
  --paper: #f2e9da;
  --paper-light: #fbf8f1;
  --ochre: #e8a91e;
  --coral: #ed704b;
  --sand: #d8c8a8;
  --line: rgba(30, 39, 35, .22);
  --serif: Georgia, "Times New Roman", serif;
  --sans: Arial, Helvetica, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper-light); font-family: var(--sans); }
a { color: inherit; text-decoration: none; }
.skip { position: fixed; left: 1rem; top: 1rem; z-index: 99; transform: translateY(-160%); padding: .8rem 1rem; border-radius: 2rem; background: var(--green); color: white; }
.skip:focus { transform: none; }

.header { position: sticky; top: 0; z-index: 30; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; min-height: 86px; padding: .8rem clamp(1.5rem, 4vw, 4.5rem); border-bottom: 1px solid var(--line); background: rgba(251, 248, 241, .94); backdrop-filter: blur(12px); }
.brand { display: inline-flex; width: fit-content; align-items: center; gap: .65rem; }
.brand-logo { display: block; width: 46px; height: 46px; flex: 0 0 46px; object-fit: contain; }
.brand-name { font: 700 italic 1.6rem var(--serif); letter-spacing: -.045em; }
nav { display: flex; align-items: center; gap: clamp(1rem, 2.4vw, 2.4rem); font-size: .87rem; }
nav a, .underlined { border-bottom: 1px solid transparent; padding: .35rem 0; transition: border-color .18s ease; }
nav a:hover, nav a:focus-visible, .underlined:hover, .underlined:focus-visible { border-color: currentColor; }
.header-button { justify-self: end; }
.button { display: inline-flex; min-height: 48px; align-items: center; justify-content: center; gap: 1.1rem; border-radius: 999px; padding: 0 1.35rem; font-size: .82rem; font-weight: 700; transition: transform .18s ease, box-shadow .18s ease; }
.button:hover { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(20, 63, 55, .15); }
.button-dark { background: var(--green); color: white; }
.button-coral { background: var(--coral); }
.button-paper { background: var(--paper-light); color: var(--green); }

.hero { display: grid; grid-template-columns: 1.02fr .98fr; min-height: calc(100vh - 86px); border-bottom: 1px solid var(--line); }
.hero-copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(4rem, 7vw, 7rem); background-image: radial-gradient(rgba(20,63,55,.05) .7px, transparent .7px); background-size: 7px 7px; }
.eyebrow, .kicker { margin: 0 0 1.5rem; color: var(--green); font-size: .72rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow::before, .kicker::before { display: inline-block; width: 24px; height: 1px; margin: 0 .75rem .22rem 0; background: currentColor; content: ""; }
h1, h2, h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -.045em; text-wrap: balance; }
h1 { margin: 0; font-size: clamp(4rem, 6.2vw, 7.25rem); line-height: .91; }
h1 em, .story h2 em { display: block; color: var(--green); font-weight: 400; }
.hero-intro { max-width: 640px; margin: 2.2rem 0 0; color: #48504b; font-size: clamp(1rem, 1.25vw, 1.22rem); line-height: 1.7; }
.hero-actions { display: flex; align-items: center; gap: 1.6rem; margin-top: 2rem; }
.underlined { border-bottom-color: currentColor; font-size: .85rem; font-weight: 700; }
.facts { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; max-width: 720px; margin: 3.3rem 0 0; padding-top: 1.3rem; border-top: 1px solid var(--line); }
.facts div { display: flex; align-items: baseline; gap: .6rem; }
.facts dt { color: var(--green); font: 700 1.9rem var(--serif); }
.facts dd { max-width: 78px; margin: 0; color: #656b67; font-size: .65rem; line-height: 1.2; text-transform: uppercase; }
.hero-visual { min-width: 0; background: var(--ochre); overflow: hidden; }
.hero-visual img { width: 100%; height: 100%; object-fit: cover; object-position: center; display: block; }

.section { padding: clamp(5rem, 8vw, 8.5rem) clamp(1.5rem, 6.5vw, 7rem); }
.story { background: var(--paper); }
.story-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(320px, .8fr); gap: clamp(4rem, 9vw, 10rem); }
.story h2, .steps-heading h2, .product h2, .section-title h2, .selection h2, .faq h2, .cta h2 { margin: 0; font-size: clamp(3.1rem, 4.6vw, 5.2rem); line-height: 1.02; }
.story-text p { margin: 0 0 1.35rem; color: #454c47; font-size: 1.08rem; line-height: 1.75; }
.benefits, .audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 5.5rem; border-top: 1px solid var(--line); }
.benefits article, .audience-grid article { min-height: 230px; padding: 1.75rem 2.6rem 1.5rem 0; border-right: 1px solid var(--line); }
.benefits article + article, .audience-grid article + article { padding-left: 2.6rem; }
.benefits article:last-child, .audience-grid article:last-child { border-right: 0; }
.benefits span, .steps article > span, .audience-grid span { color: var(--coral); font: italic .95rem var(--serif); }
.benefits h3, .steps h3, .audience-grid h3 { margin: 2.8rem 0 .75rem; font-size: 1.75rem; line-height: 1.08; }
.benefits p, .steps p, .audience-grid p { margin: 0; color: #5b615d; font-size: .93rem; line-height: 1.65; }

.steps-section { background: var(--green); color: white; }
.steps-section .kicker, .collaboration .kicker { color: var(--ochre); }
.steps-heading { display: grid; grid-template-columns: 1.35fr .65fr; gap: 8vw; align-items: end; }
.steps-heading > p { max-width: 430px; margin: 0 0 .4rem; color: rgba(255,255,255,.78); font-size: 1.2rem; line-height: 1.55; }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 4.6rem; border-top: 1px solid rgba(255,255,255,.28); }
.steps article { min-height: 295px; padding: 1.75rem 1.8rem 1.5rem 0; border-right: 1px solid rgba(255,255,255,.28); }
.steps article + article { padding-left: 1.8rem; }
.steps article:last-child { border-right: 0; }
.steps article > span { color: var(--ochre); }
.steps h3 { margin-top: 4.6rem; color: white; }
.steps p { color: rgba(255,255,255,.72); }

.product { display: grid; grid-template-columns: 1.02fr .98fr; min-height: 800px; }
.product-art { position: relative; overflow: hidden; min-height: 720px; background: repeating-linear-gradient(90deg, transparent 0 58px, rgba(20,63,55,.08) 58px 59px), var(--sand); }
.photo-placeholder { position: absolute; display: flex; flex-direction: column; justify-content: flex-end; width: 56%; min-height: 350px; border: 1px solid var(--ink); padding: 2rem; box-shadow: 14px 18px 0 rgba(30,39,35,.14); }
.photo-placeholder small, .wide-photo-placeholder small { font-weight: 800; letter-spacing: .16em; text-transform: uppercase; }
.photo-placeholder strong { max-width: 12ch; margin-top: 1.2rem; font: 400 2rem/1.05 var(--serif); }
.photo-one { left: 8%; top: 10%; background: var(--paper-light); transform: rotate(-4deg); }
.photo-two { right: 6%; bottom: 8%; background: var(--coral); transform: rotate(4deg); }
.placeholder-icon { position: absolute; left: 50%; top: 42%; width: 58px; height: 44px; border: 1px solid currentColor; transform: translate(-50%,-50%) rotate(-7deg); }
.placeholder-icon::after { position: absolute; inset: 8px -9px -8px 9px; border: 1px solid currentColor; content: ""; }
.product-copy { align-self: center; padding: clamp(4rem, 6vw, 7rem); }
.product-copy .lead { margin: 1.5rem 0 2rem; color: #49504c; font-size: 1.05rem; line-height: 1.7; }
.product-copy ul { margin: 0; padding: 0; border-top: 1px solid var(--line); list-style: none; }
.product-copy li { position: relative; border-bottom: 1px solid var(--line); padding: 1rem 0 1rem 1.5rem; font-size: .9rem; }
.product-copy li::before { position: absolute; left: 0; color: var(--coral); content: "✓"; }
.price-card { display: flex; align-items: end; justify-content: space-between; gap: 1rem; margin-top: 1.4rem; padding: 1.3rem; border: 1px solid var(--green); }
.price-card div { display: grid; gap: .45rem; }
.price-card small { color: #5b615d; }
.price-card strong { font: 400 1.35rem var(--serif); }
.price-card span { color: #68706b; font-size: .75rem; }
.quote-card, .trial-card { margin-top: 1rem; border-left: 3px solid var(--ochre); background: var(--paper); padding: 1.35rem; }
.trial-card { border-color: var(--coral); background: #f7eee2; }
.quote-card strong, .trial-card strong { font: 700 1.15rem var(--serif); }
.quote-card p, .trial-card p { margin: .45rem 0 .75rem; color: #555c58; font-size: .86rem; }
.quote-card a, .trial-card a { border-bottom: 1px solid currentColor; font-size: .8rem; font-weight: 700; }

.audiences { background: var(--paper-light); }
.section-title { max-width: 900px; }
.audience-grid article > span { display: grid; width: 38px; height: 38px; place-items: center; border: 1px solid var(--green); border-radius: 50%; color: var(--green); font: 1rem var(--sans); }
.wide-photo { background: var(--paper); padding-top: 1.5rem; padding-bottom: 1.5rem; }
.wide-photo-placeholder { position: relative; display: flex; min-height: 360px; align-items: end; overflow: hidden; padding: clamp(2rem, 4vw, 4.5rem); color: white; background: repeating-linear-gradient(135deg, rgba(255,255,255,.045) 0 16px, transparent 16px 32px), linear-gradient(90deg, var(--green), #6b8175); }
.wide-photo-placeholder::after { position: absolute; right: 9%; bottom: -130px; width: 185px; height: 260px; border: 10px solid rgba(242,233,218,.65); border-radius: 100px 100px 0 0; content: ""; }
.wide-photo-placeholder div { position: relative; z-index: 1; max-width: 520px; }
.wide-photo-placeholder strong { display: block; margin: .8rem 0 .5rem; font: 700 clamp(1.9rem, 3vw, 3.3rem)/1 var(--serif); }
.wide-photo-placeholder p { max-width: 520px; margin: 0; color: rgba(255,255,255,.75); line-height: 1.55; }
.selection { display: grid; grid-template-columns: 1fr 1fr; background: var(--ochre); }
.collection-placeholder, .selection-copy { min-height: 620px; padding: clamp(4rem, 7vw, 7rem); }
.collection-placeholder { display: flex; flex-direction: column; align-items: center; justify-content: center; border-right: 1px solid rgba(30,39,35,.22); text-align: center; }
.collection-placeholder span { font: italic clamp(7rem, 15vw, 14rem)/.8 var(--serif); letter-spacing: -.09em; }
.collection-placeholder small { max-width: 260px; margin-top: 2rem; font-weight: 700; line-height: 1.45; }
.selection-copy { display: flex; flex-direction: column; justify-content: center; }
.selection-copy > p:not(.kicker) { max-width: 680px; margin: 2rem 0; font-size: 1.05rem; line-height: 1.7; }
.tags { display: flex; flex-wrap: wrap; gap: .55rem; margin: 0; padding: 0; list-style: none; }
.tags li { border: 1px solid currentColor; border-radius: 999px; padding: .5rem .85rem; font-size: .75rem; }
.faq { display: grid; grid-template-columns: .65fr 1.35fr; gap: clamp(3rem, 8vw, 9rem); background: var(--paper-light); }
.faq-intro > p:last-child { max-width: 400px; margin-top: 1.8rem; color: #555c58; line-height: 1.65; }
.faq-intro a { border-bottom: 1px solid currentColor; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { display: grid; grid-template-columns: 42px 1fr; gap: 1rem; align-items: baseline; padding: 1.65rem 2.5rem 1.65rem 0; cursor: pointer; font: 400 1.35rem var(--serif); list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { position: absolute; right: 0; content: "+"; font: 1.2rem var(--sans); }
.faq-list details[open] summary::after { content: "×"; }
.faq-list summary { position: relative; }
.faq-list summary span { color: var(--coral); font: italic .78rem var(--serif); }
.faq-list details p { margin: -.5rem 0 1.8rem 58px; color: #555c58; font-size: .92rem; line-height: 1.7; }
.cta { background: var(--green); color: white; }
.cta .kicker { color: var(--ochre); }
.cta-grid { display: grid; grid-template-columns: 1.2fr .8fr; gap: 9vw; align-items: end; }
.cta-grid p { margin: 0 0 2rem; color: rgba(255,255,255,.78); font-size: 1.08rem; line-height: 1.7; }
.cta-actions { display: flex; flex-wrap: wrap; gap: 1.2rem; align-items: center; }
.cta-actions .underlined { color: white; }
footer { display: grid; grid-template-columns: 1fr auto 1fr auto; gap: 2rem; align-items: center; padding: 2.2rem clamp(1.5rem, 6.5vw, 7rem); background: var(--ink); color: white; }
.footer-brand .brand-logo { width: 48px; height: 48px; flex-basis: 48px; }
footer p, footer small { margin: 0; }
footer a:not(.brand) { font-size: .85rem; border-bottom: 1px solid currentColor; }
footer small { color: rgba(255,255,255,.6); }
.footer-links { display: flex; gap: 1.5rem; justify-self: end; }

@media (max-width: 1050px) {
  .header { grid-template-columns: 1fr auto; }
  nav { display: none; }
  .hero { grid-template-columns: 1fr; }
  .hero-copy { min-height: 700px; }
  .hero-visual { min-height: 680px; }
  .story-grid, .steps-heading, .faq, .cta-grid { grid-template-columns: 1fr; gap: 3rem; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .steps article:nth-child(2) { border-right: 0; }
  .steps article:nth-child(n+3) { border-top: 1px solid rgba(255,255,255,.28); }
  .product { grid-template-columns: 1fr; }
  .product-art { min-height: 650px; }
  .selection { grid-template-columns: 1fr; }
  .collection-placeholder { min-height: 460px; border-right: 0; border-bottom: 1px solid rgba(30,39,35,.22); }
  .selection-copy { min-height: auto; }
  footer { grid-template-columns: 1fr auto; }
  .footer-links { grid-column: 1 / -1; grid-row: 2; justify-self: start; }
}

@media (max-width: 680px) {
  .header { min-height: 72px; padding: .7rem 1rem; }
  .brand-name { font-size: 1.3rem; }
  .header-button { min-height: 40px; padding: 0 1rem; font-size: .72rem; }
  .header-button span { display: none; }
  .hero-copy { min-height: auto; padding: 5rem 1.4rem 4rem; }
  h1 { font-size: clamp(3.5rem, 17vw, 5.2rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .facts { margin-top: 2.6rem; }
  .facts div { display: block; }
  .facts dd { margin-top: .25rem; }
  .hero-visual { min-height: 440px; }
  .story h2, .steps-heading h2, .product h2, .section-title h2, .selection h2, .faq h2, .cta h2 { font-size: 2.8rem; }
  .benefits, .audience-grid, .steps { grid-template-columns: 1fr; }
  .benefits article, .audience-grid article, .steps article, .benefits article + article, .audience-grid article + article, .steps article + article { min-height: auto; border-right: 0; border-bottom: 1px solid var(--line); padding: 1.7rem 0 2.4rem; }
  .steps article, .steps article + article { border-bottom-color: rgba(255,255,255,.28); }
  .steps article:nth-child(n+3) { border-top: 0; }
  .benefits h3, .steps h3, .audience-grid h3 { margin-top: 2rem; }
  .product-art { min-height: 540px; }
  .photo-placeholder { width: 68%; min-height: 300px; padding: 1.4rem; }
  .product-copy { padding: 4rem 1.4rem; }
  .price-card { align-items: flex-start; flex-direction: column; }
  .wide-photo { padding: 1rem; }
  .wide-photo-placeholder { min-height: 430px; padding: 2rem; }
  .collection-placeholder, .selection-copy { padding: 4rem 1.4rem; }
  .faq-list summary { grid-template-columns: 32px 1fr; font-size: 1.15rem; }
  .faq-list details p { margin-left: 48px; }
  .footer-links { flex-direction: column; gap: .9rem; }
  footer { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}